GROOM GUY | Case Study

OLD GROOM GUY

Prior to meeting with GROOM GUY, their previous identity had a more collegiate approach. The goal was to target younger male audience in college to educate them on Men's Health & Grooming.

THE ASK:

"I'd like to elevate GROOM GUY to fit a higher end style and demographic. Most of my clients are older male professionals in the hair & mens grooming industry."

Mood Board

Once we sat down we could start to build a mood board for the brand. We asked our client to come up with a few images that they thought represented with brand well. From there, we used with inspiration to build a high level brand and image.

The New GROOM GUY

After a few short drafts and a tight timeline we were able to nail the new identity in time for their pop-up event. Our client was thrilled and we were happy to be apart.